Giovanni Maria “Gianni” Versace was an Italian fashion designer, socialite, and businessman who lived from 2 December 1946 until 15 July 1997. Versace, an international luxury fashion brand that creates clothing, accessories, perfumes, makeup, and home goods, was founded by him.
Gianni Versace’s Biography And Net Worth
Net Worth | $1Billion |
Birth date | 2nd December 1946 |
Age | 50 |
Profession | Fashion designer Actor Costume designer |
Nationality | Italy |
Gianni Versace Early Life
On December 2, 1946, in Reggio Calabria, Italy, Giovanni Maria Versace was born. He grew up there with his mother Francesca, a seamstress, and sisters Donatella and Santo Versace.
Ancient Greek history, which predominates in the region’s history, had a significant impact on Versace. Without finishing the course, he joined Liceo Classico Tommaso Campanella and studied Latin and classical Greek. Additionally, Andy Warhol had an impact on him. He created “Byblos,” a popular brand for Genny’s younger customers, in 1973. In 1977, he created Complice, another, more experimental line for Genny. Versace debuted his first signature line for ladies at the Milanese Palazzo Della Permanente Art Museum a few years later, inspired by his success. In September of the same year, he had his debut fashion show. In 1978, he launched his first store in Milan’s Via Della Spiga.
Gianni Versace Career
- Fashion Empire
Versace immediately rose to fame on the global fashion scene after establishing his Milan shop in 1978. In contrast to the prevalent tendency for subdued hues and simplicity, his designs used vibrant colors, bright patterns, and sensual cuts. Versace began to grow the business with the help of his family in 1978, appointing his brother Santo as president and sister Donatella as vice president. One of Versace’s most well-known inventions was the ‘Oroton’ chainmail, which he created in 1982 and which became a defining component of his clothing.
Versace extended the company into jewelry and housewares in 1982, including fine porcelain, fabrics, and furniture for the home. He was unique in that he maintained total creative control over every facet of his business. He made a unique Gianni Versace Edition for the Mark VII range of US luxury manufacturer Lincoln in 1984 and 1985. With the opening of Atelier Versace, the company entered the haute couture market in 1989. Versace gained notoriety for being the first designer to seat famous people in the front rows of his fashion shows and use them in his advertising campaigns.
- Stage Decisions
Versace was a prolific theatrical production and performing artist and costume designer during his career. He created the costumes for Donizetti’s Don Pasquale and the Strauss dance Josephslegende in 1982 while working with the La Scala Theatre Ballet in Milan. Versace created Michael Jackson and Paul McCartney’s costumes for their 1983 “Say Say Say” video, as well as Elton John’s outfits for his The One Tour.
Gianni Versace’s Personal Life
Versace met his model companion Antonio D’Amico in 1982. Their romance continued until Versace’s death. Versace was diagnosed with HIV around this period. Versace adored his nieces and nephews, including Santo’s two children, Francesca and Antonio, and Donatella’s two children, Allegra and Daniel.
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